Last updated August, 14 2013
This privacy policy applies to www.everdryfly.com and other technology resources owned and operated by Ever Dry Fly. such as mobile applications, social platforms, chat rooms, blogs and the like ("Tech Resources"). This privacy policy describes how Ever Dry Fly. ("Ever Dry Fly", "we", "us", "our") collects and uses the personally identifiable information you provide on our Tech Resources. It also describes the choices available to you regarding our use of your personally identifiable information and how you can access and update this information.

Welcome to the Ever Dry Fly’s Online Store. In order to make you feel comfortable and secure in our online store, Ever Dry Fly's has taken numerous precautions to guard your security while making purchases online. Our goal is to make you feel as comfortable shopping here as you would from our catalog or retail showrooms. For each visitor to our web site, our Web server automatically recognizes the consumer's domain name and e-mail address (where possible).

What personally identifiable information is being collected?
When you visit or make use of Ever Dry Fly’s Tech Resources, you may be asked to provide us with personally identifiable information in order for us to provide you with the products or services that you have requested. For example, when you order a product, we may ask you to become a registered user of our web site, during which you will be asked for your name, shipping and billing addresses, your e-mail address, and your credit card number or other payment-related information. If you request one of our newsletters or send an inquiry to one of our customer service representatives, we will also store a record of your request along with your e-mail address. In addition, our Web servers track various technical details about your visit, such as you computer's IP address and which pages you visited, however that information does not typically contain any personally identifiable information about you. We use this information to monitor and improve our Tech Resources as well as personalize your experience with Ever Dry Fly through direct on-line advertising.

We post customer testimonials on our web site which may contain personally identifiable information such as the customer's name. We do obtain the customer's consent prior to posting the testimonial to post their name along with their testimonial.

When you order a gift certificate you are given the opportunity to include the name and a message for the party receiving the gift certificate. This information is only captured as part of this specific order process and is not stored.

Our web site includes links to other web sites whose privacy practices may differ from those of Ever Dry Fly. If you submit personally identifiable information to any of those web sites, your information is governed by their privacy policy. We encourage you to carefully read the privacy policy of any web site you visit.

How is the personally identifiable information being used?
The personally identifiable information we collect is used to provide the products and services that you have requested or that we think you might have an interest in. It is also used to improve the content of our web site, to notify you of problems with your requests, or to update you about changes to our web site.

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

With whom do we share your personally identifiable information?
In order to operate this web site and in order to provide you with the products and services you have requested, we occasionally need to share information with third parties. We may transmit your personally identifiable information to service providers who assist us with processing orders, shipping products to you, processing your payment information, sending you catalogs, conducting surveys and product reviews, on- and offline sweepstakes, contests or promotions, processing job applications, sending you e-mails and newsletters, and helping us decide whether to extend credit to you (for example,  Visa® card). We have agreements with these service providers that they will protect your privacy in accordance with our standard Privacy Policy. Some of those organizations may have their own Privacy Policies which may give you additional protections, so you are encouraged to read those policies when presented to you. These companies are authorized to use your personally identifiable information only as necessary to provide these services to us.

We use software tools and service providers to help us gather and analyze information about our customers (anonymous traffic, and from time to time, individual user activity) on our web site. By reporting and tracking ads served on our site, these service providers help us conduct our business, optimize our ad campaigns through the use of data analytics, and deliver the most relevant products and services. They are not permitted to use your personally identifiable information for any secondary purposes.

We use one or more service providers to send direct marketing messages on our behalf via email. Their only role is to help us conduct our business and deliver marketing messages that we believe are the most relevant to you. They are not permitted to use your personally identifiable information for any secondary purposes.

We contract with service providers to serve ads on our behalf across the Internet and sometimes on this web site. They will collect anonymous information about your visits to our web site, and your interaction with our products and services. They may also use information about your visits to this and other web sites to target advertisements for goods and services. These targeted advertisements may appear on our web site or on other sites that you visit. The anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major web sites. No personally identifiable information is collected in this process. If you do not want these service providers to collect this information you may opt out. Opting out will not in any way affect your use of our web site.

When you download an application from us for use on your smartphone, we use a service provider to provide marketing messages to your device based on your location through their software platform. You must opt-in to both location services and push notifications in order for the application to deliver marketing messages to your device.


How do I access, update, or delete my personally identifiable information?
If you are a registered user of the web site, you can manage many aspects of your registration information. If your personally identifiable information changes, you may correct, update or delete the information by making the changes on our member information page. For security reasons, however, some parts of your personally identifiable information may not be changed online and may require you to call or write to us in order to verify your identity before such changes can be made. To request that we no longer use your information to provide our services, the removal of your testimonial, or the removal of your information from a blog or public forum, please contact us via our Customer Service e-mail address.

The online registration area will also permit you to exercise control over the use of your e-mail address, allowing you to opt-out of future e-mail messages from this web site. Unfortunately, due to various legal and recordkeeping requirements, we may be required to maintain records about your purchases or other activities on this web site. However, you will always be permitted to opt-out of any marketing uses of information stored about you.

What information will be disclosed if required by law?
If required by law, we may provide any and all information we have about you to law enforcement or other government agencies, pursuant to a subpoena, warrant, or other order by a court of competent jurisdiction. In all cases, we will require written documentation of the request, proof of the identity of the law enforcement official making the request, and we will take steps to authenticate the validity of the request. Any law enforcement or government agency request submitted with less than a court-issued order will be evaluated on a case-by-case basis according to the need and urgency, as well as the particular law enforcement agency making the request. If Ever Dry Fly is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our web site of any change in ownership or uses of your personally identifiable information, as well as any choices you may have regarding your personally identifiable information.

What are cookies and how do we use them?
A cookie is a block of text placed in a file on the user's hard drive by a web site you've visited. These types of cookies cannot identify an individual user specifically, such as by name or address, unless the cookie data is attached to personally identifiable information such as online registration. Ever Dry Fly uses cookies to observe visitor's navigation throughout our web site. This helps us identify ways to improve the shopping experience, personalize our web site, and collect anonymous information to provide direct online advertising.

Ever Dry Fly also uses both session cookies and persistent cookies, which is a piece of identification between your browser and our server, which helps to do things like keep track of the items in a user's shopping cart, and other information. The shopping cart cookie is saved for a designated period of time in case the users' session expires or they return to complete a purchase within that time frame. For the convenience of our users, we also place a persistent cookie on the users' computer when they log in to our talk forums. This gives the advantage of not having to log back in when moving between the talk forums and the rest of the web site. We do not link cookies placed through our web site to Personally Identifiable Information.

The use of cookies and clear gifs, a tiny graphic similar in function to cookies, by our partners and service providers is not covered by our privacy policy. We do not have access or control over these technologies. Our partners and service providers use cookies and clear gifs to assist us with analytics and marketing activities.

We use local shared objects, also known as Flash cookies, to store your preferences such as volume control or high game score, or display content based upon what you view on our site to personalize your visit. Third Parties, with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity, use Flash cookies to collect and store information. Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies click here: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html#117118

Opting Out of Online Advertising
To opt-out of direct online advertising provided by www.everdryfly.com, click here. To opt out of remarketing advertising provided through Google, visit Google's Ad Preferences Manager to customize your ad preferences and tell Google which interest-based ads you'd prefer to see. You may also opt-out of our use of Google Analytics by visiting the Google Analytics opt-out page. To opt-out of third party vendors' use of cookies, you may also visit the Network Advertising Initiative opt-out page.

What choices are available to you regarding the collection, use and distribution of the information and how you can correct any inaccuracies in information?
If you do not want to receive e-mail from us in the future, please let us know by calling, sending an e-mail, or by writing to us at the above postal address and telling us that you do not want to receive e-mail from our company.

If you provide us with your e-mail address, you may receive messages about your order status, issues regarding the operations of this Web site, and messages from subsidiaries of Ever Dry Fly’s and other companies with operational relationships to Ever Dry Fly’s. You may modify your e-mail preferences by calling 1-206 310 3901 or, if you are a registered member at EverDryFly.com, you may change them in the My Account section.

We will request your telephone number or facsimile (FAX) number, and if you provide it, you may receive telephone or FAX contact from us with information regarding your orders, requests for information or in reference to valuable offers from us. We do not sell or rent phone numbers.

Security
What kind of security procedures are in place to protect the loss, misuse or alteration of information under our control?
Ever Dry Fly’s values your business and is committed to doing everything possible to make our online ordering process secure. As always, our 100% satisfaction guarantee applies to any and all purchases from Ever Dry Fly.

Secure Ordering Process

Any credit card information you enter on our site is strongly encrypted by industry-standard protocol, SSL (Secure Sockets Layer). The Ever Dry Fly’s Web site uses SSL to communicate with secure browsers like Netscape and Internet Explorer. These browsers encrypt your credit card and personally identifiable information in a way that makes it extremely difficult for anyone to intercept and misuse while being transmitted between your computer and our server. Don't worry if your browser is secure or not - if it is insecure, you will not be able to purchase on our online store.

Once you have completed your order online, our security procedures do not end. We take appropriate precautions to protect the security and privacy of the information stored on our computer networks. Many of the systems which store your personally identifiable information are not connected to the Internet, reducing the likelihood of security breaches. Our systems are also housed in secure facilities, and access to your data by our employees is limited to a "need to know" basis, controlled by password protected systems, and monitored for abuse. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.

If you are still unsure of giving your credit card over the Internet, please feel free to phone for ordering or assistance, please call 1-206-310-3901.

If you have any further question regarding your online security, please contact us at 1-203-310 3901 or e-mail  Customer Service.

Children
In accordance with federal law, we do not knowingly collect personally identifiable information from children under age 13 without the verifiable permission of a parent or guardian. If you are under age 13, you are welcome to browse our Web site. However you are not permitted to use any of the features of our site that require the collection of any personally identifiable information. If we determine that we have erroneously collected a child's information, we will immediately undertake to delete that data from our records.

Changes in this Privacy Policy
We reserve the right to modify this privacy policy at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page prior to the change becoming effective.